Burwell General Store seeks to gather and distribute information for the benefit of ourselves and our readers. To honor that intention, I made up some rules to follow:
We do NOT:
We do not accept anything that could be construed as payment for favorable coverage or avoiding unfavorable coverage. “Payment” includes accepting gifts, tickets, discounts or reimbursements from individuals or organizations with the understanding that the product or event would be covered (or not covered) by Burwell General Store.
We do not accept any gift or sample, or attend any event with a stated requirement or request to report or publicize the product or event on this blog or through our social media outlets (tweets, facebook posts. Etc.,) as a condition of acceptance or attendance.
We do not accept gifts as “thank you’s” for coverage. The sentiment is greatly appreciated, but we donate these items to charity if received.
We do not create advertorial (paid content) posts. Any advertising or sponsored content on this site is visibly labeled and different from the website’s original content, and/or contained within sidebar boxes, banners, and end-of-post locations.
We do accept products and samples for potential review, invitations and/or complimentary or discounted tickets to events, and review copies of books under the no-strings-attached guidelines above, for possible review. To send us something you think our readers would love to hear about please see our contact page.
We place a retail value limit on accepting samples, products or ticketed events for potential review at $200. If your product exceeds this amount, please contact us so we can confirm the product/event information might be useful to our readers. We may be able to save you and your company time and expense.
Any partnerships or sponsorships are clearly labeled as such on this blog.
We do accept advertising if it meets our ethical standards and does not create a conflict of interest with the nature of our content.
We do attend public relations events by invitation. At these events, we generally accept offered samples or “goody bags” for possible review. As stated above, we do not attend these events under any conditions that require Burwell General Store to provide information or content to our readers.